
Editorial review
じゃあじゃあびりびり
まつい のりこ / 偕成社
Jaa Jaa Biri Biri: a first book made of sounds
Noriko Matsui's baby book (Kaiseisha) introduces everyday things through Japanese sound words like jaa-jaa for running water and biri-biri for tearing paper. A small, sturdy board book that families often choose as a first book.
- Publisher states
- 0歳から
- NIPIKO Books suggests
- 0–2 yrs
About the book
じゃあじゃあびりびり (roughly 'Splash Splash, Rip Rip') is a baby book written and illustrated by Noriko Matsui, part of Kaiseisha's まついのりこ あかちゃんのほん series. It was first published in 1983, and the current edition, revised as a board book in 2001 according to the National Diet Library, is a 14 × 14 cm square with about 22 pages, easy for small hands to hold.
The story and what makes it special
There is no story. Each spread shows one familiar thing, such as a car, water, a dog or a sheet of paper, alongside the Japanese sound word for it, repeated in a bouncy rhythm. The pictures are bold, flat shapes in clear colours on plain backgrounds. A page at the front lets you write in your child's name.
Summarised from reader feedback
Why children love it
Parents on 絵本ナビ and in Kaiseisha's reader letters describe babies from around 3 to 6 months kicking, squealing or laughing at the sound words. Some say it can calm a fussing baby. As children grow, they point at the pictures, copy the sounds and enjoy hearing their own name read from the front page.
What parents may appreciate
Readers like that every page stands alone, so you can start or stop anywhere, which suits short baby attention spans. The thick board pages and rounded corners survive chewing and banging, and the small size makes it easy to carry when going out. Several parents connect the book with pointing, naming and early first words.
Things to consider
Few real drawbacks are reported. A handful of parents admit they didn't see the appeal of a book of sound words until they watched their baby react. Because there is no story, many children move on to other books around age 2. For parents new to Japanese, the sound words take a little practice to read with confidence.
Recommended age
- Publisher states
- 0歳から
- NIPIKO Books suggests
- 0–2 yrs
Publisher's label: 「0歳から」 (from age 0). NIPIKO Books's suggestion: best from birth to about 2. Under one, babies enjoy the sounds and colours; between one and two, children point, name things and copy the sounds.
Reading-together ideas
- Play with the sound words: loud, soft, fast, slow. Notice which ones make your baby light up.
- After the first birthday, point and ask 'what's this?' in your home language and in Japanese.
- Link the sounds to daily life, for example saying jaa-jaa when you turn on the tap.
NIPIKO Books editorial assessment
NIPIKO Books's recommendation
NIPIKO Books sees this as one of the safest choices for a very first picture book, and it makes a lovely newborn gift. It suits babies under two, and bilingual families who want a playful way to bring Japanese sounds into daily reading. Once your child starts wanting stories, move on to books with a small storyline.
Where to buy
These links go to product pages matched to this edition's ISBN. Prices and availability are set by each seller.
- Amazon.co.jp ↗Plain link · not an affiliate link
- Rakuten Books ↗Plain link · not an affiliate link
- Yahoo! Shopping ↗Plain link · not an affiliate link
Edition details
Verified facts
- Author
- まつい のりこ
- Illustrator
- まつい のりこ
- Publisher
- 偕成社
- ISBN
- 9784031024402
- Published
- 2001-08
- Format
- ボードブック・14×14cm・22ページ(2001年にボードブック版へ改訂。作品の初刊は1983年)。
- Edition language
- Japanese
Cover image: 偕成社, used to introduce the book under the publisher’s cover-use policy
NIPIKO Books does not reproduce the book's text or inside illustrations. Articles are original editorial writing.
Sources & verification log
Last verified:
- Publisherじゃあじゃあびりびり|偕成社 ↗
- LibraryNDL Search: じゃあじゃあびりびり 改訂 (偕成社, 2001.8) ↗
- LibraryNDL Search: じゃあじゃあびりびり 改訂 (ボードブック版注記) ↗
- Library版元ドットコム: じゃあじゃあびりびり ↗
- Reader reviews絵本ナビ「じゃあじゃあびりびり」作品ページ ↗
- Reader reviews絵本ナビ「じゃあじゃあびりびり」みんなの声 ↗
- Reader reviews絵本ナビ: てんじつきさわるえほん じゃあじゃあびりびり ↗


